WhatsApp API for Real Estate: From Enquiry to Site Visit

Property buying takes months and dozens of touches. Email dies, calls get ignored, but WhatsApp threads survive the entire journey.

Stage 1 — Capture and qualify in one chat

Run Click-to-WhatsApp ads per project. Your welcome message qualifies immediately:

"Thanks for your interest in {{1}}! What are you looking for: 2BHK · 3BHK · Commercial"

Then: budget range (buttons), possession timeline (buttons), and location preference. Three taps and the lead is scored before a salesperson touches it.

Stage 2 — Send the right collateral instantly

Attach the floor plan PDF, a 60-second walkthrough video, the price sheet and the RERA number in-thread. Document templates mean the brochure lands even outside the 24-hour window.

Stage 3 — Book the site visit

Use a template with date buttons or a link to your slot picker. Send a reminder 24 hours and 2 hours before, with the pin location and the site manager's name.

Stage 4 — Nurture for six months

Most buyers are not ready today. A monthly, low-frequency sequence works:

• Construction progress photos (high engagement, low unsubscribe)
• Price revision notices
• Possession milestone updates
• Festive offers and payment plan changes

Compliance for property marketing

Include the RERA registration number wherever you quote prices or availability, never promise appreciation figures, and store consent per project so a buyer interested in one tower does not get spammed about five others.

What to track

Cost per qualified lead by project and creative, site visit booking rate, visit show-up rate, and days from first message to booking. Brokers who measure show-up rate quickly discover that a 2-hour reminder message is the cheapest revenue lever they have.